BMW India Sales Dips On Account of Dwelling Economic Conditions

The German auto major is expecting a sales growth of only 20 percent this year in the Indian automotive market due to the uncertain economic conditions of the country, and slower demand of the cars at the same time. The company has registered a sales growth of 45 percent in the last fiscal year, but it has speculated a low increase for this year. BWM Group India President, Andreas Schaaf reported that the Indian market is a bit slow because of the fragile economic environment prevailing in the country. The rise in the price of petrol, hike in the excise and import duty has impacted the demands of the consumers that made this year the most difficult year of the company so far.

The companies 85 percent of sales comprises of diesel variant cars. The sudden changes in the policy of tax will affect the market of the vehicles, added Schaff. The company had a complete sale of 3,707 units and the lowest sales were registered in May of 2012 with the sales of only 626 units. The government decision to hike excise duty on diesel cars will further impact the demands of the cars in the Indian market.

The icon of BMW, MINI car has launched in India and the company opted for a complete new dealership for the vehicle at Delhi. The company has already sold 50 units of the complete MINI rage, which comprises of Mini Cooper, Countryman and Convertible models. These models of the MINI had been unveiled at the Auto Expo. These luxury small cars are available in market within a price range of 25.5 lakh and Rs 35.9 lakh (ex-showroom Delhi). This prices range includes all the three models of the MINI range.