BMW Mini to be priced at Rs 25 lakh

Published On Sep 24, 2011 11:31 AM By Meenal

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According to market reports BMW India is all set to launch the British marque Mini at a starting price of Rs 25 Lakh. The rise in fuel prices and high lending interest rates have affected the car sales in India and this may be one of the reason for the luxury car maker BMW to make a move to launch a low priced small car in India. If the reports are to be believed the German car maker is expected to import the iconic small car in the next two months and open two flagship dealerships, in Delhi and Mumbai. The car will be launched in BMW popular variants Cooper, Countryman, Clubdoor and the Cabrio. The top variant Clubman is speculated to be priced around Rs 30 lakh.

BMW Mini

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The BMW Mini is among the original cars from Britain, the model was introduced in auto market in the 1960s. It features a space saving frontwheel-drive layout and it's stylish and sporty design influenced the car makers over the world for long time. Maruti Swift, the best selling Indian car carries the same design of BMW Mini. Mini continues to sale over 2.34 lakh units a year worldwide and BMW sells the Mini highest in the US, followed by Britain, Germany and Japan. According to the BMW India President Andreas Schaaf, after a long survey,the company has decided to launch BMW Mini in India which will be showcased in the upcoming Auto Expo held in New Delhi in January 201

Small cars like Volkswagen Beetle and Fiat 500 could not carve a niche in the Indian car market. But in the words of Schaff, BMW has sold over 20,000 luxury cars annually and now the customers in India are more keen to spend money on small premium cars. The Mini will be placed along with the likes of Mercedes-Benz B Class and the Audi A3 in premium hatchback segment by next year. The Mini will be sold in India as a separate brand, with an array of options for customization and independent of the BMW's other cars such as the BMW 5 Series, BMW 7 Series and SUVs such as BMW X5 and BMW X6.