Cardekho.com Touches 1 Million Mark for its App Downloads
Modified On Mar 12, 2015 11:55 AM By CarDekho
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In less than a year, CarDekho.com app has made way to the top trending apps on iOS and Android
CarDekho.com launched its mobile application for Android and iOS just about 7 months ago, and has in a short span already witnessed an incredible 1 Million downloads! The average rate of download for the app has been 7,000 – 10,000 per day.
CarDekho.com App has been leading in terms of engagement amongst Indian users on smartphones. According to Flurry, the globally used analytics tool for apps, the average frequency of visits per user per month in a lifestyle category is 2.8. Astonishingly, for CarDekho.com this frequency is 10.3 visits per user per month.
Talking about this benchmark achievement, Mr. Amit Jain, CEO and Co-Founder, GirnarSoft said, “We are elated to see how much our users have loved the application! It’s great to have achieved this benchmark in a mere 7 months since launch. This truly compliments our work and gives our team a boost of success for being able to provide the best user-interface and experience to the customers, which is our core thought behind CarDekho.com.”
Elaborating on the work done by his team, Mr. Rahul Yadav, DGM Products for CarDekho.com says, “This App was designed after intense research into the process consumers go through to research cars, whether for buying or as enthusiasts. A user can get to the information he needs in fewer steps compared to other similar apps. More than 70% of our app downloads were achieved organically, showing that the app successfully addresses a clear consumer need in the cars segment.”
Given the increase in number of smartphone users, post the launch of CarDekho.com app, the mobile traffic showed a growth of 165% over previous year. CarDekho.com has been witnessing a growing number of visitors on the portal since its inception. A total traffic of 100 Million (10 crore) for viewing cars and bikes in 2014 was recorded representing a growth of 45% over previous year.
Digitization across all industry segments has brought a tangible shift in consumer preferences for shopping. Like other sectors, automobile division is also now active on online platforms for reaching out to customers and at the same time customers find it more convenient to research and compare products online before making an actual transaction. Smartphone apps have taken the online experience to a much different level due to the ease of availability and user-friendly interfaces. The team at CarDekho.com has been constantly innovating keeping in mind the consumer requirements and preferences to be able to deliver just the right content.
