Cars & Bikes Sales at boost this festive season
Published On Sep 16, 2009 10:04 AM By Meenal
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The country's car and bike makers, led by market leaders Maruti and Hero Honda, are increasing their production for aggressive marketing campaigns as they get all set for the Navratra-to-Diwali festival season. They anticipate 15-30% growth in sales of nearly 30 new models, double-digit growth in recent months makes them more hopeful. They are looking to achieve this without any further cash discounts as such schemes are already in the market. Hero Honda plans a number of new launches like Honda Eterno and Honda Dio and a big campaign as it plans to sell more than six lakh bikes this festival season, double of present figures. The company is involving many a dealers in this marketing drive, says Anil Dua, senior vice-president for marketing and sales at Hero Honda.
Yamaha, the rival company will launch a couple of bikes this week, including what the company claims is the fastest motorcycle in the world. Suzuki Motorcycle will start a scheme offering gifts worth Rs 3000 to Rs 65,000. Company chairman R C Bhargava, of Maruti was much more modest, predicting a double-digit growth this season. This is all thanks to recent increase in rainfall has wiped out the monsoon deficiency. This has improved their rural sales dramatically over the last several months “We are very positive about the festival season especially given that the ,” said Shashank Shrivastava, chief general manager at Maruti.
US carmaker General Motors, which was bailed out by the Obama administration recently, will be launching its Cheverolet Cruze sedan this season and a big marketing campaign. Skoda too is expecting 15-20 % growth in demand on account of the addition of new sedans Skoda Laura and Skoda Superb, according to Ashutosh Dixit, senior general manager of SkodaAuto India.Hyundai India, too eyes higher sales on new models including the Hyundai i20 premium hatchback, CNG Hyundai i10 and a refurbished Hyundai Santro. Honda Siel, which launched the new Honda Civic last week, has increased production capacity to 50%.
