Digital Determinants Key To Auto Dealers’ Value Proposition

CarDekho.com meet in Ahmedabad focuses on tech-enabled imperatives for the sector

In the highly competitive automobile sector, dealers need to put technology on the driver seat of their businesses to fuel efficiencies and accelerate returns. India’s leading online automobile portal CarDekho.com has underlined digital solutions as the crucial torque factor within the sector.  

At the CarDekho.com auto dealers’ meet in Ahmedabad, the focus was upon the dealers’ presence in the digital space to maintain a competitive edge in the current era. The annual meet defined that the Digital Dealer is one in sync with the future of better sales effectiveness and profitability and uses new technology and digital marketing for automobile business. 

Emphasising on the link between technology and better RoI in a today’s digitally enabled business environment, Nalin Kapoor, COO-new cars, CarDekho.com said: “Digital is the scalable medium to enhance customer reach and acquisition. CarDekho.com is poised to transform dealership and service experience with technology. As much as 75% buyers go online to research before buying a car and 54% rethink after undertaking such a study. They search for right affordability, dealership and service and it is important to exploit the opportunities of the Internet. CarDekho.com is equipped to assist dealers with inherent measureable tools that ensure cent per cent customer connect, cost-per-lead reduction and end-to-end solutions in a car-purchase journey.”

A case in point is CarDekho.com’s CRM offering that make user experience seamless. Such solutions are offered to CarDekho.com partners to manage the entire customer lifecycle covering all touch points. These comprise Web and mobile app-based solutions in lead management systems, post sales management tools, call tracker solutions, online engagement tools and so on. 

With CarDekho.com’s lead management systems, the dealerships experience a massive turnaround. With our classifieds solution, the cost of leads generated through digital media is reduced about 10 to 12 times when compared to conventional print media and marketing initiatives. Dealers online are able to cover geographies without the requirement of capex. Further, CarDekho.com has a digital roadmap in place for brand building, buyer search, lead generation and conversion of sales and service.

Driving digital adoption at the dealer-partner level in order to up sales and profitability, is at the heart of CarDekho.com’s business proposition. The leader’s technology solutions equip dealers to deliver differentiated buying experience to customers and keep them engagement exponentially.

Along with such cloud-based solutions, the Ahmedabad dealers’ meet deliberated upon various innovative technologies such as virtual showroom and augmented reality platforms. The meet had participation from dealer and automobile manufacturing communities from all over India.