Ford car demands on a high

Indian counterpart of American car maker, Ford India Motors, expects higher sales volumes during the festive season. It will increase its vehicle production by almost 30 percent. We have been producing about 130 vehicles a day but this will be increased to 174 vehicles a day this month, Ford India President and MD Michael Boneham.

Ford’s entry level sedan Ford Ikon is the highest selling model in India. Its demand is already high. Ford Endeavour and Ford Fiesta models have also registered healthy sales growth in recent months. Ford launched new Ford Endeavour this week is priced between Rs. 15.99 lakh and 17.99 lakh..

Ford India Motor, Ford's Indian counterpart will also be the major production hub for parent company's work. Ford has announced investment to the tune of $500 million India to ramp up its Chennai plant. The US car maker, Ford Motors, did not seek the financial bailout package from the American government like GM and Chrysler. Itis strengthening its operations in China, Thailand and South Africa as well.

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