Ford inaugurates Vehicle Personalisation Centre in India

Ford India has become the first company to launch a Vehicle Personalisation Centre in the country, enabling the new EcoSport buyers to customise their SUV with a host of vehicle personalisation options. Located in the premises of firm’s Chennai facility, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, Vice President Customer Service Division at Ford Asia Pacific and Nigel Harris, President, Ford India.

“Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter. Our customers today are socially conscious who don’t compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs,” said John Cooper. “Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties.”

To begin with, the Vehicle Personalisation Centre will offer three customization options on the Ford EcoSport. The initial offerings include:

• Spare Wheel (Cover) Pack for all variants
• Alloys Pack that offers premium quality alloys and rear-spoiler for Ambiente and Trend trims.
• Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for Titanium and Titanium (O) trims.

“Our company is committed to design innovative solutions that delight customers by delivering ‘what they want and value’. Our innovation-led approach has helped us democratize in-car technologies and offer unique service packages that deliver class-leading cost of ownership. The Vehicle Personalisation Centre is an extension of this customer-centric innovation,” Cooper added.