Ford India to Launch 8 New Products by 2015; EcoSport in Early 2013

American auto major, Ford is planning to launch eight new products by 2015 in order to grasp a bigger market share in the growing economy, Ford EcoSport which is to be launched in early 2013 is a part of the similar eight-product plan.

Joginder singh, who will soon be heading Ford India replacing Michael Boneham said, "Though the leaders have changed, base plan has not changed. We announced that eight new products will be introduced around the middle of the decade. We are well on track (towards it)", He also said that the launch of the Ford Figo has been gamechanger for the company in India, and the company is expecting the upcoming compact SUV, Ford EcoSport to be another gamechanger for them. Singh further said that the the Mini SUV would be launched from Ford's Maraimalai Nagar Plant next year, "We have invited Tamil Nadu Chief Minister Jayalalithaa for launching it and she has graciously accepted it," he said.

Asia-Pacific region which is growing at a great pace, the company is expecting 70 per cent of the total business contribution from the same region, "My responsibility is to bring the best of Ford Motor Company to Ford India," he said. further on the upcoming line-up he said that most of the upcoming products will be in the small car segment. Speaking about the expansion plans, Singh said, "The plan is to double the touchpoints to 500 this decade. We want to go closer to customers in Tier II and III (locations),"

Source: ET