GirnarSoft (CarDekho) Ropes in Lk Gupta as CMO & Ujwal Tickoo as CPO

Jaipur, RJ – Girnar Software Pvt Ltd, owners of leading auto portal CarDekho.com, and other portals like PriceDekho.com and BikeDekho.com, announced the appointment of two senior specialists as part of their leadership team – one in Marketing and the other in Product. Lk Gupta joins the company as Chief Marketing Officer and Ujwal Tickoo comes in as the Chief Product Officer.

With e-commerce growing rapidly in India, GirnarSoft has emerged as one of the fastest growing company with CarDekho.com as it's flagship. The move to bring in these two senior specialist rings in the company’s intent to step on the gas through product enhancement and marketing as growth drivers. Close on the heels of these new inductions, the company recently launched the CarDekho mobile app on Android platform and also revamped its brand identity last week across all its platforms on web and mobile devices.

Ujwal has 17+ years of experience in Product Delivery, Product Management and Product Marketing for ecommerce, internet, mobile and desktop software. He has been an entrepreneur and has also worked in leadership roles in global companies such as Travelocity and Yahoo! & at various start ups. An alumunus of IIM Bangalore, Ujwal has had several international stints and has been involved in eCommerce since 2008. Prior to joining GirnarSoft, Ujwal was living in Dubai serving as the Head of Product of Souq.com - the leading eCommerce company in Middle East Asia.

In an official communication Ujwal said “GirnarSoft & CarDekho's spectacular success in serving millions of customers in India & abroad comes from its customer focus and unique culture. Products & Technology are central to creating customer delight at the company. Building successful Product companies out of India is no longer a dream and I am delighted to be part of a team that is intent to make that dream a reality.”

Lk Gupta has made the transition from large corporations to ecommerce startups. Having served for 5 years as CMO and VP Marketing at LG Electronics, he spent the last one year kickstarting marketing efforts at redBus.in, the largest online bus ticketing company in India with resounding success. An IMT Ghaziabad alumnus, and a stalwart with 23 years of experience in P&G, Gillette and IMRB he brings to Girnar Soft a diverse skill set in areas of brand management, insights, advertising, media, e-commerce, CRM, retail and digital marketing.

On his new assignment, Lk Gupta said, “With 200 Mn people online, it is companies like GirnarSoft that will redefine the way consumers are served and value is created in the future. I'm very excited to be part of this amazing transformation story.”