GirnarSoft Ropes In CRM Ace Amol Naresh

Extra vroom to leadership as online auto major revs up for next level of growth 

GirnarSoft, which runs India’s leading auto portals CarDekho.com, Gaadi.com and Zigwheels.com, has appointed Amol Naresh as Director-CRM. In his role, Amol will be responsible for growing the adoption of our CRM tools that are provided to auto dealer partners and OE manufacturers for better business processing.

Prior to joining GirnarSoft, Amol was associated with Hansa Customer Equity Pvt. Ltd as a Program Manager for group wide implementation of CRM program on Microsoft Dynamics CRM at Mahindra & Mahindra. A techno-functional professional and industry veteran, Amol has varied experience in customer relationship business and loyalty processes across automobile, airline and realty sectors in a career spanning over 15 years. He has held leadership roles with automobile majors like Maruti Suzuki and Volkswagen India, and Godrej Properties. 

Speaking on the appointment, Ankur Agarwal, Chief People Officer, GirnarSoft, said, “Customer relationship management (CRM) is the backbone of our offerings to our dealers and OE manufacturers and is a segway of opportunities for CarDekho’s network expansion. Amol’s previous association with leading players in the automobile manufacturer’s space provides him with in-depth insights that will come in handy as GirnarSoft gets ready for the next level of growth. We are delighted to have Amol on board.” At Volkswagen India, Amol led the end-to-end implementation of the Annual Operational CRM Program, along with the benchmark call-centre initiative “Call back in 10 minutes”, and achieved over 95% efficiency. For Maruti Suzuki, Amol was instrumental in driving the success of e-commerce initiative ‘Gift a Car in India’. He also implemented the SAS analytical CRM system for marketing automation at Maruti Suzuki.

“GirnarSoft has established itself as a market leader in the Indian online automobile industry because of its diverse and user-centric offerings to consumers, dealers and manufacturers. CRM solutions are instrumental in the growth trajectory of the company and in sync with my field of experience. I wish to bring forth the knowledge and contribute towards continued success of the company,” says Amol Naresh.

CarDekho.com offers its dealer partners CRM solutions which act as a comprehensive tool to manage the entire customer lifecycle covering all customer touch points. These tools include lead management systems, post sales management tools, call tracker solutions, online engagement tools and so on. With its CRM offerings to the stakeholders, CarDekho believes in making user experience seamless and frictionless.

GirnarSoft has been on a high with several entrepreneurs and business heads joining its leadership ranks recently. Some of these include Holidify CEO & co-founder Rohit Shroff (he joined GirnarSoft as the associate director,  product and growth), LetsIntern co-founder Mayank Batheja (joined as the associate vice-president of CarDekho’s car owners’ business), and Fitrrati co-founder Amit Monga (joined as deputy director, CarDekho auctions).