Guess the price, win Mahindra XUV 500
Published On Sep 21, 2011 05:24 PM By CarDekho for Mahindra XUV500
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Mahindra & Mahindra Ltd. (M&M), a part of the US $12.5 billion Mahindra Group, today announced a unique online contest that would allow one lucky participant to be amongst the first to drive home its much awaited global SUV, the Mahindra XUV 500. Any contestant would need to log onto the SUV's official site and guess the “PRICE” of the XUV 500 as well as answer two simple questions. If answered accurately, the contestant stands to win Mahindra’s first Global SUV, the XUV 500, as the GRAND PRIZE. Interestingly, each participant can keep coming back to the website every day to make a fresh entry, which will help significantly improve their chances of winning the Grand Prize. Up for grabs are also 20 tickets to India’s first Formula 1 Race, at the Buddh International Circuit in Greater Noida (scheduled for October 30th 2011), where the Mahindra Scorpio is the Official Intervention Vehicle.
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Designed entirely in-house at M&M’s world class research and development facility at the Mahindra Research Valley in Chennai, the XUV 500 will be the country’s first indigenously developed monocoque SUV with the first transverse engine offering from Mahindra. Making the XUV 500 truly unique and global is the manner in which it was conceived and designed. In fact, all research & development activities for this global SUV were aligned to global standards of quality, technology, testing norms, regulations & emissions from the very start. The XUV 500, thus, is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources.
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Open to all including Mahindra vehicle owners, fans and automotive enthusiasts, everyone can catch the excitement leading up to the launch of the XUV 500 through a webcam feed available at the official site. Going to the website for the XUV 500 will also allow viewers and enthusiasts a sneak peek of videos related to the global SUV, which will be released sequentially. The online contest at will also enable fans to catch a glimpse of the vehicle, ahead of the commercial launch, by unlocking different video camera angles of the ‘under wraps’ SUV, as the pre-decided threshold of ‘LIKES’ get crossed. Speaking on this unique initiative, Mr Vivek Nayer, Senior Vice President, Automotive Division, Mahindra & Mahindra Ltd. said, “The XUV 500 is a truly innovative and world class offering from Mahindra, so what better way to introduce the product to the Indian diaspora than through a truly unique contest. The ‘Guess the Price’ of the XUV 500 contest is another innovation from Mahindra which allows everyone the opportunity to participate and actually win our all new XUV 500.”
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