Honda Hikes Prices of Brio and Amaze

Honda Cars India has hiked the ex-showroom price of its entry level hatch Brio and compact sedan Amaze by Rs 800. The following hike is in accordance with the tax rationalisation in the Budget. This is automaker’s second price hike for the current year, as earlier in January, after the expiration of excise duty benefits on 31st December, the carmaker had increased prices of its entire range by upto Rs 60,000.

Brio prices have been hiked by Rs 600 while those of petrol and diesel variants of Amaze have been increased by Rs 800. The Brio is now priced between Rs 4.21 lac to Rs 6.79 lac while the Amaze costs in the range of Rs 5.18 lac to Rs 8.21 lac (Ex-Showroom Delhi).

Commenting on the price hike, Jnaneswar Sen Honda Cars India Ltd Senior Vice-President Marketing & Sales said, "After the rationalisation of duties in the Budget, our cost structure changed but we didn't want to pass it to consumers in March as it is usually a good month of sales. So we decided to hike prices marginally in April.

Last month in March, Honda retailed 22,696 units compared to 18,426 units in March 2014. With the increase in sales, the automaker registered a growth of 23 per cent. In the FY 2014 - 15, the company recorded its highest ever annual domestic sales with 41% growth by retailing 189,062 units. 

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