Hyundai eyes opening 300 rural sales outlets

Hyundai India, in May 2011 announced that the company is mulling to launch one of the cheapest small cars in India by this November. Relevant sources have revealed that this car is expected to cost less than Rs 3 Lakh and will be one of the strongest competitors of the leading small car Maruti Alto.  Hyundai India is also mulling to open 300 rural sales outlets within next two months so as to ramp up the launch of its awaited small car, Hyundai HA (codename).

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As per the latest updates , Hyundai India already has 700 rural outlets in the country and adding 300 rural outlets will ramp up the count to 1000 outlets. There is a buzz around that  these outlets will generate employment for about 2000 sales executives.Hyundai India’s, director(marketing and sales), Arvind Saxena unveiled that the basic motto of setting these outlets is to get in close touch with the customers and enable them to easily avail the services like test drives, car demos, repairs, after sale services, etc. This is a step towards building brand loyalty and giving best value for money to the customers.

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In addition to this, Arvind saxena further said that the dimensions of rural outlets will be approximately 900 sq ft, along with this about 150 outlets are anticipated to have their individual service centres measuring about 2000 sq ft.Along with this, Hyundai India has also formulated a team comprising of two service and two sales executives who will be responsible for regularly monitoring these rural outlets. Arvind saxena said that currently rural outlets account for 31 per cent sales and by adding more outlets their target is to rev up the sales up to 33 per cent by December 2011.

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Eyeing the strategies of its rival, Maruti India is also mulling to open more outlets. Maruti India's chief General Manager, Marketing, Shashank Srivastava said that their supply chain encompass approximately 3400 talukas and 960 standard dealerships via which company is procuring their flagship model Maruti Alto and other cars in India. He further added that Maruti India is mulling to ramp up the number of talukas to 3600 by the end of the current year.

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