Hyundai to bosst brand with launch of revamped Sonata

Hyundai Motor Corp two days back launched a new model of its flagship mid-sized sedan. the hopes are high on it and it will probably capture higher end car market.The refurbished Hyundai Sonata will be an eco-leader, as per the Vice Chairman Chung Eui-sun, the 38-year-old son of Hyundai Motor Group chairman Chung Mong-koo . This hybrid version was launched the same week recently.  It plans to unveil the first gasoline-electric hybrid version of the Hyundai Sonata in the second half of the next year.

Hyundai, with it affiliate Kia Motors Corp, has sees more sales lifted by a weaker won and growing appetite for its fuel-economy small cars while competitors, including Toyota Motor Corp, have seen demand for their vehicles hit by the global economic turndown. Our declared goal is bold. It's to be the industry's eco-leader, Chung Eui-sun, who moved to Hyundai a month ago after what many analysts say was a successful stint at Kia, said at this week's Frankfurt Motor Show.

Hyundai had only brought out its first hybrid, the LPG-electric powered Elantra LPI. Toyota launched the Prius in 1997. The Federation of Korean Industries estimates South Korea's eco-friendly cars are technologically three to four years behind key competitors. Industry analysts credit Chung junior, who was a Kia president before moving to Hyundai,  emphasizes on design. In 2006, he brought in Peter Schreyer, the former head designer at Volkswagen and who designed the successful Soul small car. But his arrival at Hyundai is will not displace his mighty father.

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