Jaguar Land Rover to Increase Production in India

After the launch of Evoque facelift, Jaguar Land Rover is planning to further expand its foothold in the country by increasing the number of models which are being built locally in India. Besides this, JLR is planning to introduce the XE sedan which will compete with other entry- level products from Mercedes-Benz, Audi and BMW. During the launch of Evoque facelift, Rohit Suri, President, Jaguar Land Rover India said, “JLR is looking at ways of becoming more competitive by way of localization, but it will take time.” Adding to the above statement, he said, "Local manufacturers will steer our strategy. If we get more products which are competitively priced in India, we will do better. We still have exciting products like the Range Rover Sport and the Range Rover. When that happens, price wise we are still not very competitive. So, there is a huge opportunity waiting to be tapped."

Currently, XF, XJ, Discovery Sport and Evoque are being manufactured in India at JLR’s Chikhali facility near Pune. Other than these, they are also planning to produce XE and one more SUV locally. The manufacturing of XE will most probably start next year but the the British automaker is still working out the dynamics to start the production of another SUV.

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