Mahindra concludes its city-wise XUV 500 draw

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today concluded its XUV 500 draw and announced the names of 7200 winning applicants who were selected through an automated process. It had received an overwhelming 25000+ booking applications from customers in the second phase of bookings for its XUV 500. Bookings for the Mahindra XUV 500 had re-opened on 25th January across 19 cities in India namely Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik.

Mahindra conducted a city-wise draw to ensure a fair chance for all applicants during the second phase of bookings, across the 19 cities. Applicants not selected in the draw are entitled to the refund of the deposit amount of Rs. 80,000/-. Winning applicants will be notified by the respective dealerships and the winning serial numbers will also be published on the XUV 500 website, www.mahindra xuv 500.com from 5:00pm on 15th February 2012. Applicants can also call a toll-free number, 1800- 266-7000 to get information about the Mahindra XUV 500 draw results. Bookings in the second phase were open for 10 days from 25th January till 3rd February 2012. As a customer-centric measure and to ensure fair and transparent allotment, Mahindra undertook an XUV 500 draw since the number of booking applications had exceeded 7200. This was done to also ensure a reasonable waiting period for the customers selected in the XUV 500 draw.

The draw process was validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt.Ltd (DTTIPL)* as per mutually agreed scope & terms between M&M and DTTIPL. A new campaign for the Mahindra XUV 500 was also launched in end January 2012 to showcase its global appeal through a clutter breaking TV commercial. The ad is shot like a mini movie based on the consumer insight that people are seeking new and interesting experiences in their lives and these experiences are the real wealth in today’s world. The ad is unconventional, cool and trendy as the XUV 500 itself. The ad has had excellent viral impact with over 6.8 lacs+ views on YouTube within 16 days of the launch of the campaign.

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