Mahindra First Choice Wheels expands footprints in Delhi NCR

Mahindra First Choice Wheels Ltd. (MFCWL) today inaugurated two new authorised dealerships- Guru Kripa Motors and Auto Rehman in Delhi-NCR region. Both outlets were inaugurated by Yatin Chadha, Senior Vice President, Retail Business, Mahindra First Choice Wheels Ltd.

“Delhi NCR is a strategic market for Mahindra First Choice Wheels and I am sure that our association with Guru Kripa Motors and Auto Rehman will help us popularise the MFCWL brand further. At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a “Brick and Click” synergy interface for a unique customer experience in our rapidly growing franchisee network across India,” said Chadha.

With these new additions, company’s footprint in the region has reached to 33 dealerships, which it further plans to expand this number to 40 outlets by year end. MFCWL now has a network of 157 dealerships in North India.

“We are delighted to be associated with Mahindra First Choice Wheels, the leader in the Indian used car market. With its strong value proposition of trust, credibility and exceptional service, MFCWL is well poised to tap into the exponential growth in this market. The company’s consistent focus on innovative products and services is also sure to find favour with customers here,” said Deepak Shahani, Dealer Principle, Guru Kripa Motors.

Auto Rehman will offer customers a range of services including car finance, insurance, fitment of car accessories and assistance with paperwork and documentation.