Mahindra gets 4-lakh fans on Facebook

Auto major Mahindra & Mahindra has stated that its online community on Facebook, the famous social networking website, has got four  4-lakh fans. The SUV Scorpio of M&M has been able to fetch a fan-following of around 1.5-lakh people till now.

This massive fan following which the company, Mahindra & Mahindra is receiving is the consequence of some of its very popular brands which include the Mahindra Xylo, Scorpio, Logan and Bolero. The unique properties of these models have attracted many fans towards them. M&M Senior Vice-President, Marketing, Vivek Nayer, commented that with 4-lakh digitally-savvy people supporting the company’s brands on Facebook, this is indeed something that the company is proud of. It proves M&M’s continuous focus to innovate in order to drive customer engagement and buzz around the various brands of the company, resulting in this massive fan following.

Nayer also said that it is M&M fantastic portfolio of brands with their true fan following that is supporting and helping the company to achieve a huge popularity, be it the successful introduction of Mahindra Xylo or the iconic Scorpio or the stylish Logan or the much popular Bolero and the generous passion for Mahindra Great Escape & Auto Quotient. The owners and enthusiasts of Mahindra vehicles get to communicate with each other and share their experiences through the Mahindra Automotive page on Facebook.

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