Mahindra introduces QWIK, an innovative customer care initiative

Mahindra & Mahindra, India’s leading SUV manufacturer recently announced the launch of Mahindra QWIK, a unique service initiative, for the owners of Mahindra’s personal range of vehicles that would enable them to reduce waiting time at service centers. The first such facility was inaugurated in Chennai recently.

Developed to enhance customer experience, Mahindra QWIK will be a facility consisting of a compact workshop of 1 or 2 bays. These outlets would be manned by a team of expert technicians and service advisors specially trained on productivity enhancement techniques to deliver quality service in the shortest possible time. In an endeavour to offer quick, efficient and effective service solutions, the company has pre-selected the nature of "wait while we service" jobs that these service outlets will handle. Customers have access to a Wi-Fi enabled air conditioned lounge while watching their vehicles being serviced. Delivery is assured in 90 minutes or less depending on the nature of work. To ensure precision, specially designed timer clocks have been installed in each bay and the reverse countdown clock starts immediately once the vehicle is taken to the respective bay for servicing.

Speaking on the initiative, Sanjoy Gupta, Vice President – Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said “The launch of Mahindra QWIK facility is in line with our promise to launch various customer centric initiatives, such as the previously launched ‘With You Hamesha’ mobile App, You Tube DIY channel, XUV500 and Quanto mobile App amongst others. Mahindra has always endeavoured to be at the forefront of customer engagement and with Mahindra QWIK we aim to create a whole new benchmark in customer experience.”

More launches of these service outlets are scheduled in prominent cities during the course of the financial year.