Mahindra NuvoSport to be launched in the 1st week of April

Mahindra & Mahindra has officially confirmed that the replacement for the Quanto will be called the NuvoSport. The sub 4-metre SUV will be launched on 4th April 2016.

The design is typically Mahindra, which means it has some quirky touches. We do like a few elements like the split headlamps and the aggressive styling on the bumpers but, as a whole, the design seems like a mixed bag. While the NuvoSport does look like the Quanto (especially from the rear), it is based on the platform that underpins the Scorpio. Mahindra says that the SUV ‘is targeted at those who lead an active, outdoorsy lifestyle and have a bucket list of experiences to tick off regularly during their lifetime.’

Just like the recently launched KUV100, the NuvoSport has been designed and developed in-house by Mahindra design at the Mahindra Research Valley (MRV) in Chennai. We expect the NuvoSport to sport the same 1.5 litre diesel engine and transmission as the TUV300. An AMT might be on the cards as well.

Mr. Pravin Shah, president and chief executive (automotive), M&M Ltd. said, “Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being a customer centric organization we identified a need gap in the market and designed the NuvoSport to meet the needs of those customers who lead an active lifestyle and are looking for  a sporty and fun to drive SUV. I am sure that with the addition of the NuvoSport, we will further consolidate our leadership in the SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from 4.5 lakh to 25 lakh.”

The NuvoSport goes up against the likes of the Ford EcoSport, Maruti Vitara Brezza and it’s own sibling, the TUV300. We expect the prices to start around the 6.5lakh rupee mark. With the Brezza raking up a lot of bookings and Ford countering it with a massive price cut on the EcoSport, pricing is definitely key for the new kid on the block!