Mahindra Ssangyong sales up by 2.8% in September

Ssangyong Motor, part of the Mahindra Group, total sales stands at 34,582 units in the third quarter of this year. The domestic market accounted for 15,358 units, while the company exported 19,224 units in the same period. The vehicles sales in September rose 2.8 per cent and the company sold 10,436 units in the same period, including exports.

The third quarter results are driven by sales growth in the Korando family of products. In particular, the New Korando C, launched in August this year, was well received in the market with its sales volume and revenue growing more than 19% in Q3 2013, compared to Q3 2012, and more than 21% on a year-to-date basis.

Ssangyong Motor CEO Lee Yoo-il said that “this sales growth was driven by the successful launches of face-lifted models that reflected customer needs, such as the New Korando C. Our differentiated marketing strategies such as the Driving School event and aggressive efforts to pioneer new markets in preparation for global economic uncertainties were also effective.”

Moreover, the company sold over 15,000 units in the domestic market for two consecutive quarters by selling 15,358 units in the third quarter, which is a 29% increase over the same period last year and a 32.3% year-to-date increase over last year, making it the largest growth rate in the industry.
Exports also grew by 12.2% year-on-year for the period and by 14% on an accumulated basis.

Commenting on the increase in sales, CEO Lee said “we made vigorous efforts to enhance our brand awareness in the global markets by participating in international auto shows and strengthening our global network,” and added that “this growth was largely attributed to our plant workers’ efforts to expand production volume.”

In particular, the company said that this growth trend will continue as the accumulated number of contracts for the New Korando C reached 7,000 in two months since its launch. The global launch that was held in China at the end of September and then in Europe will help to increase demand from these regions.