Mahindra to re-open XUV 500 bookings in January 2012

 

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Mahindra expects to complete deliveries of these bookings by January 2012. The production for the XUV 500 is as per schedule and the company is also in the process of ramping up production at its plant in Chakan which will enable it to re-open bookings next month. The XUV 500 has been buoyed by the excellent response from customers who have got deliveries till date. In addition, there has been an overwhelming demand from potential customers to re-open bookings. The buzz associated with the launch of SUV on social media has been phenomenal with 1.5 lakh viewers watching the live launch webcast and press conference. 

 

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Mahindra XUV 500 website has received more than 12.2 lakh unique visitors till date. On Facebook, the fan base for this vehicle has risen to over 1.5 lakhs. The ‘Guess the Price’ contest, initiated just 10 days prior to launch, received a whopping 1.15 lakh entries, making the contest a huge success. As a part of the launch marketing campaign, the XUV 500 cheetah announcer TVC went on air on 5th October which was a continuation of the teaser advertisement.  However, Mahindra has decided to defer the launch press advertisement campaign in view of the euphoric consumer reaction.