Maruti Kizashi shortlists creative partners

On one side, Maruti Suzuki, the automobile giant is getting all ready for introducing its latest sports model Maruti Kizashi in India and on the other side, the company is also searching for an appropriate as well as creative partner. According to the sources of auto industry, all the roster agencies of Maruti are in a state of anticipation. These agencies include Publicis Capital, Dentsu Creative Impact and Lowe Lintas. The sources have even confirmed that the first round of briefing has been done and very soon, all those agencies who are there as participants will be there for the presentations.

Though at the time of filing of this report, the account size could not be discovered with certainty but as per the opinion of the auto experts, Maruti Kizashi will be the response of Maruti for the Honda Civic model because the company intends to provide more characteristics in the price range of Rupees ten to twelve lakh. Clearly, such is a break or make kind situation for the company which is planning to make its entry into the segment. Suzuki which is the parent company of Maruti India is presently selling the model - Maruti Kizashi in the auto markets of United States and Japan.

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Maruti Kizashi, the mid-size product was displayed during the Frankfurt Motor Show 2007 and it was here that the product was unveiled for the first time. Later on the product was also displayed at the Tokyo Motor Show in the similar year. Once the product was launched at two renowned auto shows of the world, commercially, Maruti Kizashi was introduced in United States and in Japan in October during the year 2009 and December 2009, respectively. The interesting point is this that the production model of the car was even showcased at the Auto Expo which was organized in Delhi this year only.

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Maruti Udyog Limited has recently made an announcement for the players from Haryana who have won medals in the recently held Commonwealth games. The company has announced that those player who have baged gold medals will get the Maruti SX4 model. Likewise those players of Haryana who have won a silver medal will get a Maruti Dzire and finally the winners of the bronze medals will get Maruti Wagon R.

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