Maruti Suzuki India, the 'most trusted brand in the country': Brand Trust Advisory Study
Modified On Jan 18, 2012 04:04 PM By Vidyadhar
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Despite buried in deep private troubles, Maruti Suzuki India emerged out to be the most trusted brand in the country according to a recent study. The report issued by the Brand Trust Advisory after a passionate study to identify the most trusted car manufacturer in the country has done the right justice to the car manufacturer. It has almost brought back the lost glory of Maruti India bringing the MSI’s brand value to the forefront to let the consumers know the true worth of the domestic car manufacturer. BMW, Toyota closely followed by Honda occupy the next three slots on the scale as the most trusted brands in India.
The automobile manufacturers are tested in 61 different aspects covering the most gruesome territories to bring out the best pick in the niche country like India where almost all the global players have managed to make a clear footprint in the domestic car market. Maruti India has another reason to rejoice when a car model from its own stable is hand-picked as the most trusted brand. Maruti Swift Dzire managed to shake down the competition of big players in the car industry fraught with numerous feature rich cars with thriving track record almost ruling the car industry, like its very own sibling Maruti Swift hatchback. Surprisingly, Hyundai India and Tata Motors despite their ground-breaking innovations with Tata Nano and the flagship Hyundai i10 in their kitty did not make it to the top ten list of most trusted car manufacturers in India, while Audi, Skoda and Ford grabbed a position, one each on the list. The most trusted brand title comes at a right time for the domestic car manufacturer who is groping in the dark for a break.
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