Mercedes Benz India to retail exclusive apparel and accessories
Published On Sep 14, 2010 03:14 PM By Vidyadhar for Mercedes-Benz SLS AMG
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Mercedes-Benz India has recently signed a quite different kind of agreement. The company has entered into an agreement with fashion designer Manish Arora to retail his exclusively designed apparel and accessories through various Mercedes Benz India outlets all across the country.
Debashis Mitra, director sales and marketing, Mercedes-Benz India commented that the company’s connect with luxury and lifestyle has been enhanced through its association with ace designer Manish Arora. Initially this month, the company had introduced a 3D simulator ride console, SLS AMG Play Station, for providing a real life experience of driving its new sports car SLS AMG.
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The 3D simulator ride will give customers a real life experience of driving this super sports car. Now car enthusiasts will get this exclusive opportunity to experience this automobile masterpiece in all Mercedes-Benz markets across India, stated Mercedes Benz India. With a price tag of Rs.2 crore, the company had rolled on the premium sports car in July which saw 10 units being booked.
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