Mercedes eyes to topple BMW's numero uno position, plans to launch 10 new brands in India

The German luxury brand, BMW has been ruling the luxury segment since 2009 after beating Mercedes-Benz, the other player in the same sector. As per the sales figures, Mercedes Benz India lost with 5,819 units sales against BMW’s 6, 246 units. Now, Mercedes Benz India plans to regain the number one position by 2015 by introducing 10 new brands in the next three years. However, according to Mr Andreas Schaaf, the President of BMW, toppling it is not going to be an easy task for Mercedes-Benz, as the former auto brand has plans to introduce numerous strategies to ensure customer satisfaction. BMW intends to continue with the leadership incorporating the latest technology in its offerings.

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Mr Debashis Mitra of Mercedes Benz has reportedly said that among the 9 to 10 brands that they intend to introduce in India, will also include few small cars from their stable. He is also said to have added that they are leaders in all the segments in which they have their presence, except for the Mercedes Benz E-class, however, the actual duel will start once all the contestants in the luxury sector, have their models introduced in every segment. He had also commented that the BMW had observed the boost in sales due to the introduction of their entry-level BMW X1 SUV, which does not essentially mean that there is a growth in all its segments. Apparently, Mr Mitra hopes to see a profitable growth in Mercedes-Benz sales in future.

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According to the sales report during the Jan-July period of this year, Mercedes Benz recorded a 3,991 units sales against the BMW’s 5,364 units sales. Out of the total sales of BMW, during the mentioned time period, BMW X1 SUV sales alone stood at 1,620 units. Contradicting the statement made by Mr Mitra, BMW maintained that their success is not product specific and will continue to be the leader in the segment, the way they have been for the past two years. Mr. Schaaf is believed to have said that the product portfolio offered, is suited for all generations who seek to own a BMW brand and this is the reason behind their success.

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