Mercedes-Benz CLA 45 AMG coming on July 22

Coming this July 22, witness the launch of Mercedes Benz’s most affordable AMG christened as CLA 45 AMG and wait a second! The excitement does not ends here, Merc also launched a 360 degree communication campaign featuring MB’s first ever India centric TV commercial that say's, ‘‘Ah My God’’. The new CLA 45 AMG as the company describes is the India’s first “Compact Performance Sedan”. With this powerful machine, the manufacturer looks to mark this brand to young India’s auto enthusiast class.

With the badge of AMG, its quite understood that the upcoming CLA 45 AMG  is a performance enriched vehicle designed to keep you alive amidst boring boardroom meetings and life’s serious responsibilities. In promoting the brand across the nation, a TV commercial has been created. The advertisement starts by asking a simple question to its viewers, 'when was the last time you felt something you just couldn’t put into words?' The feeling which can be felt by letting yourself behind the wheel of an AMG.

Watch the Mercedes-Benz new TV commercial here:

The CLA 45 AMG is powered by world's most powerful 4 cylinder, 2.0-litre direct-injection turbocharged petrol engine that churns a maximum power output of 355bhp and peak torque of 450Nm. This powerful engine enables the car to achieve 0-100kmph mark in just 4.6 seconds with an electronically limited top speed of 250kmph. The engine is mated to a standard AMG SPEEDSHIFT DCT 7-speed sports transmission.

 Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “Driving Performance is the brand pledge of our performance brand- AMG and we at Mercedes-Benz are all set to redefine performance motoring in India with the launch of the CLA 45 AMG. This compact performance sedan is the latest AMG in India and its immense potential excites us tremendously. The success of our New Generation Cars in India only gives us more reason to believe that, the CLA 45 AMG will fascinate our young customer groups."

He further added, ''With this launch, Mercedes-Benz will be pioneering the ‘Compact Performance Sedan’ segment in India, similar to the introduction of ‘Compact Luxury’ in India. As the CLA 45 AMG will reach out to a whole new young customer group, we are launching the ‘Ah My God’ campaign which includes the first-ever India specific TV Commercial. The excitement and buzz already generated in the digital space even before the car’s India launch, is a testimony of the inherent strength of brand AMG and the bright prospect of the CLA 45 AMG.”

For the passionate drivers, the company offers a wide range of AMG cars such as C 63 AMG, E 63 AMG, SLK 55 AMG, GL 63 AMG and ML 63 AMG.