Mercedes-Benz India to hike prices from 1st September, 2014

Mercedes-Benz India, the luxury car maker announced the price hike in its model lineup which will be effective from 1st September, 2014. The automaker will increase the price of its models upto 2.5%, depending upon the model range. According to the company, the rise in the price is in accordance with soaring input costs, along with the high exchange rate.

Speaking on the price hike, Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “Mercedes-Benz continues to offer ‘top of the line’ products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers.”

Mercedes-Benz is also offering financial solutions such as ‘Flexinomics’ and STAR Finance schemes which gives financial solution depending upon the need of an individual while the ‘STAR Supersonic’ provides fast loan approval in mere 30 minutes. STAR Agility is another scheme which enhances the flexibility and affordability of owning a Mercedes-Benz.

Mr. Kern further added, “Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ‘Flexinomics’, ‘STAR Agility, STAR Lease’ and ‘STAR Supersonic’ loan approvals etc. are all tailor made for our customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer’s overall ownership experience.”

The German manufacturer is also giving attractive service package which offers affordable service packages and extended warranty programs. Under STAR CARE programme, the company is giving warrantable repairs up to 3 years without any mileage limitations, while the STAR EASE covers 4th year extended warranty along with the coverage for brake pads, brake discs, wiper blades, wheel alignment and balancing for particular time period. Mercedes-Benz India is the only luxury automaker which offers On Road Assistance (ORA) Package- a standard offering for 3 years which can be further extended to 4th and 5th year.