Mercedes-Benz signs Michael Schumacher as new Brand Ambassador

The seven time F1 champion, Michael Schumacher retired at the end of last season of F1 race after he made a comeback with Mercedes. Now the company announced a long term agreement with legend, which will now become the ambassador for their brand focusing on future technology and road safety.

Michael Schumacher has a number of wins to hit name with both Benetton and Ferrari during 1994-2004, and he is a great supporter of driving aids and safety operations in racing and also in street cars. This long term agreement of Mercedes with Schumacher is basically to show the safety as the first priority for the company as also the development of Intelligent Drive safety system which Schumacher will help to improve road safety.

Speaking on this Michael Schumacher said, “The future interests me much more than the present and past. During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve. In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car.”

Michael Schumacher is very excited with the tie up and further said, “I wanted to have a clearly defined remit within the new partnership and I find it very exciting to be able to contribute towards further developments and the optimisation of safety together with the inventor of the car.”

Dr. Joachim Schmidt, Executive Vice President Mercedes-Benz Cars, Sales and Marketing, said, “We are proud that Michael Schumacher, the most successful and best-known racing driver in the world, is again joining us as our partner. Right from the time when he was a Mercedes-Benz junior and of course in the last three years as a driver in our Formula 1 team, Michael Schumacher has always been committed to our company’s projects. This is why it is only logical for both sides to pool their expertise and know-how and to use them, for instance, for enhancing driver assistance systems and thus improve safety on the roads within a partnership.”