M&M launches Adventure campaign to further strengthen its brand image

One of the major utility car makers in India, Mahindra & Mahindra has launched an off-road campaign christened ‘Adventure’ with a view to showcase capacities of its utility cars off the road.

It is expected that the four-wheel drive models like Mahindra Bolero, Mahindra Scorpio and the newly launched Mahindra Thar would be among the cars that would be put to extreme off road conditions at the event. Sources believe that at the core of the campaign, Mahindra would in the process stress on building the brand image besides showing off the capabilities of its SUVs.

It is more than possible that Mahindra would come out as the most favorite brand even in this event. Mahindra has already been one of the most popular SUV brands in the expedition and competitions such as Raid-de-Himlayas. 

It is worth mentioning that there was a time when there were only few options other than Willys Jeep; the most favorite of the options was the Mahindra Jeep. Later, Mahindra came up with several off roaders such as Mahindra Bolero, Mahindra Scorpio and has recently launched Mahindra Thar for the off road class. Lately, Mahindra had organized an expedition called ‘Save the Yak’ to help save the endangered Himalayan species Yak.

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