M&M market share rises by 16%

The country's No 1 utility vehicle maker, Mahindra & Mahindra (M&M), has registered jump in market share by 16% in April 2009 compared to the same period last fiscal. The company is expecting the same for the coming months. Pawan Goenka, president of M&M’s automotive division informed that the company enjoyed a 16 per cent growth in April sales to 22,617 units as elections boosted demand for its SUV products tailor-made for rough terrain of rural India.
More than 6,000 units of the Bolero were sold in April, with the newly-launched Xylo selling 3,509 units and the Scorpio doing 3,100 units. On the contrary, the Toyota Innova sold 2,834 units, while the Tata Sumo sold 1642 units (including 174 units of Grande) and the Safari sold 774 units.
The Xylo has been superb since its roll out in January 2009 and has registered its highest monthly sales in April, said Rajesh Jejurikar, chief of operations in M&M’s automotive division. So far, the company has delivered over 10,000 Xylos and recently increased the price of the vehicle by around Rs 10,000.