More Details on Nissan Micra Based Datsun Small Car

A few days back, Nissan teased the first official image of its upcoming low cost car brand Datsun's one of the cars, now a leading English newspaper Hindu business line reveals some more information on the new Datsun car. Expected to come by early next year, the new small Datsun car will share some of the platform features from its sibling Nissan Micra, however the car will be a completely different one. It will be adorn a fresh design, and will be a slightly smaller than that of the Nissan Micra.

Speaking about the aforementioned car to Business Line, Shiro Nakamura, Sr. VP & COO- Nissan Motor Co said that the new Datsun car will be unveiled later this year, and will be a unique car, not a stripped down version of the existing Nissan Car. He further said, "it will be less expensive. But, we don’t want to create anything that looks and feels cheap. We have to give it the right high quality look. But it won’t be as emotional as some of the Nissan models."

“the Datsun car will represent modernity, but importantly high quality and longevity. That will be direction of the new Datsun brand", he further added. Talking about Datsun brand's heritage, he further said that "the historical strength of the Datsun brand is that it is very robust and durable. Durable in the sense of not just mechanical durability, but also design durability. So, it is not necessary for the Datsun brand to be very trendy or it to be perceived to be too focused on design."

Nissan has already announced that the Datsun will be a low cost car brand, having its focus on emerging markets like India, Indonesia, Russia and South Africa. So, it will be a global brands with the focus on local needs of every market. Adding further to that, Shiro said that however Datsun cars will have major focus on practicality, they will be desirable. "It is becoming clear that even mature markets can appreciate cars that are focused on practicality and less on emotional design. So, that should be a workable model for Datsun internationally", he said.

This is all what we have for now, stay tuned to CarDekho for all the latest updates on the same. Cheers!

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