National Road Safety Week: Hyundai Organises Service Camp & More
Modified On Apr 24, 2018 01:56 PM By Raunak
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Hyundai will provide a 20-point safety check-up at its 1300 workshops across India between April 23 - 30, 2018
Hyundai Motor India has announced pan-India initiatives observing the national road safety week (April 23 - 30, 2018). Existing customers of the South Korean automaker can avail a free 20-point safety check-up at its authorised workshops across the country. Hyundai will also be promoting its #BeTheBetterGuy campaign that was announced at the 2018 Indian Auto Expo and spread awareness among people for road safety.
Check out Hyundai’s official press release below for more info:
Hyundai Motor India Observes Road Safety Week 2018 across Pan India Service Network
- Inspire millions of customers and youth to follow safe driving practices
- Over 1300 workshops across India to promote safe driving habits among various segments of people
- #BeTheBetterGuy campaign to promote Road Safety
New Delhi, April 23, 2018: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, today announced pan-India initiatives observing the Road Safety Week starting April 23rd- April 30th, 2018. Hyundai’s road safety initiatives are aimed at promoting traffic rules and safe driving practices. Hyundai’s activities during the Road Safety Week 2018 will provide awareness to its customers at all dealerships through 1300 workshops across India. The initiative will offer 20-point safety check up for Hyundai vehicles at all dealerships. During the weekend, sales and service camps will be organized in Resident Welfare Associations and residential societies, inviting children for drawing and slogan competition on the Traffic Safety theme. This will help children understand the importance of road safety, leading to a better tomorrow. The #BeTheBetterGuy video will be played at all dealerships and the customers visiting the dealership outlets during the Road Safety Week will be encouraged to take safety pledge to #BeTheBetterGuy and abide by key areas of road safety like- Avoid Under Age Driving, Don’t Drink & Drive, Avoid Usage of Mobile Phone while driving, Over Speeding & Violation of Traffic Signal. The activities will also be promoted through SMS, Whatsapp and on Facebook to create mass awareness.
Mr. Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “As a ‘Socially Responsible Corporate’, Hyundai has always been committed to advocating Road safety and safe driving. We have been working in the area of road safety through our Safe Move campaign since 2015. Road safety knowledge is a key life skill and we want to educate everyone, including children from a very young age, the good road and driving behavior. We are doing multiple activities through our extensive pan India network to engage with communities to make road safety a mass movement. When everyone observes road safety, every drive becomes a brilliant drive.”
Hyundai Road Safety Campaign has reached over 200,000 students, over 35,000 Mall visitors and 23,000 residents across 292 schools, 146 RWA’s and 14 malls across India and also to over 35,000 visitors during the Krakerjack Karnival in New Delhi.
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