New Aston Martin Rapide S Unveiled; More Power, More Beauty, Same Soul

The iconic British Car Maker, Aston Martin has now unveiled the 2014 Aston Martin Rapide S, which has been said to be the most powerful four-door Astom Martin to date. The peak power output of the new Rapide S has improved by 17% deriving its power from 6.0-litre V12 engine that churns out the maximum of 550bhp and 840Nm of torque. The all new Aston Martin Rapide S will be on sale in Europe from next month.

The iconic British car maker’s new luxury GT has been sympathetically redesigned andpainstakingly re-engineered to reassert its position as the world’s most beautiful, and beautifully balanced, four-seat sports car. Aside from the extensive design and engineering improvements, the luxurious new Rapide S – which replaces the outgoing Rapide in markets worldwide – is now even more refined thanks to a range of additions to the four-seater’s sumptuous interior.

Still instantly recognisable as an Aston Martin, of course, the new Rapide S now boasts an imposing and assertive new ‘face’, created by virtue of the impressive and striking new full grille. Imbuing the new car with an even more sporting, forceful demeanour, the revised front end design is matched at the back by a striking new rear deck profile which includes a more pronounced boot lid ‘flip’. The aerodynamic and aesthetic upgrades both reinforce the sporting nature of new Rapide S and work to counteract lift at higher speeds.

Aston Martin Chief Executive Officer, Dr Ulrich Bez said: “The Rapide S is to me, without doubt, the most beautiful four-door sports car on the market today. This is, very clearly, the power of luxury in action. “The car’s stunning visual appeal is now matched by a much more powerful and yet more efficient engine – our exceptional new AM11 V12 – which increases massively both the excitement and performance potential of the Rapide S.

“It is a four-door sports car that uniquely combines luxury, style and sporting excitement in Aston Martin’s most flexible and accommodating silhouette. Purity of proportion and exceptional elegance are mixed with truly sensational dynamic performance – this is the fourr-door sports car in its most versatile form and I am sure our customers around the world are going to love it!”.

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