New Maruti Swift launched
Published On Aug 17, 2011 11:22 AM By Vidyadhar
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Maruti Suzuki India India Limited, India’s largest car manufacturer today launched its much awaited sportier and stylish car, the all new ‘Swift’.The new Maruti Swift offers best in class acceleration, high power to weight ratio and much improved fuel efficiency. With over 140 new features, many for the first time ever in an entry level variant, the new Maruti Swift is set to once again redefine “premium compact” car segment, a segment that Swift had itself created.Built on an all new platform, the new Maruti Swift is longer and wider than its predecessor.The new Maruti Swift price for the petrol variants is as follows, new Maruti Swift LXi price is tagged at Rs4.22 lakh, new Maruti Swift VXi will cost around Rs4.76 lakh and the new Maruti Swift ZXi price is Rs 5.53 lakh (ex-showroom Delhi). However the Maruti Swift price for the diesel variants starts at Rs5.17 lakh for the new Maruti Swift LDi, while the Maruti Swift VDi is tagged at Rs 5.61 lakh and lastly the new Maruti Swift price for the ZDi model is tagged at Rs6.38 lakh(ex showroom Delhi).
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Maruti Suzuki India India engineers have adopted several new weight reduction techniques for an enhanced power to weight ratio in the new Maruti Swift. As a result, while new Maruti Swift delivers a power-packed and sportier drive, it also offers more kilometers to every drop of fuel: 6 per cent more in diesel and 4 per cent more in the petrol version. In addition, the Company has introduced the VVT engine technology in all petrol variants of the new Maruti Swift. The highly acclaimed DDiS engine powers the diesel variant of the new Maruti Swift.
Maruti Suzuki India and its suppliers have invested over Rs. 550 Crore to make the new Maruti Swift more vibrant and sportier. The next generation Swift comes with a localization level of over 95 per cent.The Swift is iconic and special in many ways. It entered the Indian car market and became a segment reference point, a blockbuster, by selling over 600,000 units in 6 years making it by far the highest selling car in the premium compact segment.
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Maruti Suzuki India is confident that with the new Maruti Swift the company will further strengthen and expand its position in the premium hatchback segment.Speaking at the launch, Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India said, “We have launched the new Maruti Swift at a time when there was significant demand for the outgoing model. In keeping with the Swift’s iconic status, we had to ensure that the brand continues to offer the latest and the best in terms of features, design, performance and aspiration. I am confident that the new Maruti Swift will create new benchmarks with its improved fuel efficiency, stylish & sportier looks and high performance.”
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The new Maruti Swift comes with improved fuel efficiency norms, the petrol variant will offer a decent mileage of 18.6 kmpl while the diesel variant will offer a whopping mileage of 22.9 kmpl.As per the new Maruti Swift specifications the new Maruti Swift petrol variant adorns a 1.2 liter K-series engine with VVT which delivers a torque of 114 Nm @ 4000 rpm and power of 87 ps @ 6000 rpm. The diesel variant on the other hand is powered with award winning 1.3 litre DDiS engine that delivers 190 Nm of torque @2000 rpm and 75 ps power @ 4000 rpm.Some of the features on the new Maruti Swift include, changes in dimensionssuch as the new Swift is 90mm longer sports a wider stance of 1695mm and wheelbase longer by 40mm.Reduced kerb weight in all variants (upto 30 Kgs),20mm additional knee room and 28mm more foot space for rear seats.
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Premium and plush interiors which includes ,Class-leading fit and finish , High quality rich and sporty upholstery ,Sport black interior color scheme ,Silver accents on trim and on the new 3-spoke steering wheel ,Larger body hugging front seats,Sporty multi-layered dash board with a waterfall console ,Enhanced Chrome usage on A/c vent knobs & door handles for premium feel,Integrated storage spaces in dashboard with retractable cup holderand Multi-information LCD display: fuel efficiency, temperature, trip, time, etc A high-end feel with Tilt steering ,New Speedometer cluster,Single touch lane changing indicator ,Automatic Climatic Control ,Enhanced storage space on doors like Retractable cup holder Center cup holder, New high-end stereo with 6 speakers, enhanced Sound quality, USB Automatic speed-based 3-level volume control ,Steering mounted illuminated controls and Seat height adjuster for driver seat.
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Class defining exteriors that includes;Turn indicators mounted in external rear view mirrors, Lively and larger Headlamps ,Imposing tail lamps,Sporty U-line design theme front and rear,Rear sporty antenna,All new fender, bumper, back door, rear bumper and fog lamp,Floating roofline design,Sporty wheel arch designs ,15-inch Alloy wheels and low-profile tyres and New wheel cap design. Superior comfort and convenience, improved NVH ensures higher cabin quietness up to 3db, Hydraulic engine mounts for lower NVH, Improved ergonomics ,Array of reminders: Seat belt; Lights-on, Key-left,Next generation Rally Based Suspension System for smoother ride and precise handling and Keyless entry.
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Enhanced gear and transmission with Detent -pin technology in transmission for smoother gear shift.New Maruti Swift offers a safer ride, it has safety features such as ;Next generation ABS technology with engine drag control,Increased tensional rigidity in body ,Front dual SRS airbags, including knee bag (top end variants only),Auto-unlocked in case of an accident and Auto unlock when key is removed.New Maruti Swift is available in following colors, these are Blazing Red,Glistening Grey,Torque Blue,Silky Silver,Arctic White and Midnight Black.
Read More on : 2013 Maruti Swift
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