“NEW POWER OF SKODA” – THE ULTIMATE DEALER EVENT

Skoda World Dealer Conference 2011 one of the most looked upon event in the auto mobile industry was held in Prague and included dealers and guests across globe. The event lasted for two days  (February 10th and 11th,2011) the Czech auto maker acquainted Skoda's new growth strategy to 5000 guests and dealers as per which the auto firm plans to double its sales by 2018. The event coordinated to a lavishing technical manufacturing, the prefect logistics and it did not ended here. The event also had performances from two international stars Tiësto and Anastacia, who added spice in the event.

Prof. Dr. h.c. Winfried Vahland, the chairman of the board of Skoda, said that Skoda has many plans and in future it plans to double its sales. The company wishes to explain its goals to its partners across world. The events are a great way to interact personally which connects more than the other communication aspects. The company wishes to create necessary optimism and give a clear thought that Skoda is adding a new chapter to more than 110 years of rich history.

The event was organized at a huge scale than ever, it took six months for the preparations. The event included the United Visions (Berlin) and VOK DAMS (Munich) the two German agencies which involved various technicians.

The special highlight was the horizontal division of the arena. The stage area was 3200 m² and screen scaling to 480 m² which was especially presented for the new vehicle launch and exclusive presentations. The personal well being of each guest which travelled all over the world was taken care of by the organizers. Guests were given king size treatment which overwhelmed the guests.

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