New Renault Initiative Trains Sights On Rural India, Displays Kiger At Mobile Showrooms

This move should help boost the Kiger’s sales in small towns and villages where there’s no showroom

• Renault’s ‘Rural Float’ initiative to focus on Kiger’s sales in rural markets. 

• The subcompact SUV has already been displayed through mobile showrooms in 233 towns across 13 states. 

• Over 2,700 test drives have been conducted in rural areas and around 23,000 potential buyers have come up. 

Renault has mounted an offensive with its recently introduced ‘Rural Float’ initiative, which the carmaker hopes will bolster the Kiger’s sales numbers in the country’s hinterland. Renault has already taken this campaign to over 233 towns across 13 states within three months. 

The ‘Rural Float’ is a fully functional mobile showroom that has showcased the Renault Kiger in many towns. States that have been crisscrossed courtesy of this initiative include Haryana, Bihar, Madhya Pradesh, Andhra Pradesh, Tamil Nadu, and Rajasthan. Over 2,700 test drives have been conducted across rural areas, and nearly 23,000 customers have shown interest for it. 

Currently, Renault has more than 500 showrooms and service centres across the country, including more than 200 workshop-on-wheels. 

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Renault’s recent updates include the Triber having received a 4-star safety rating, becoming one of the safest MPVs in the country. The Kiger is also expected to bag four stars, considering it shares its underpinnings with the Nissan Magnite, which has received the same rating. 

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