2012 Auto Expo is just around the corner and thus begins the talk of the new entrants into the market. ICML Sonalika of the Rhino SUV fame is in the process of delivering a weapon to compete against the Mahindra XUV 500 and the upcoming Tata Safari Merlin in the market. Since the bird in hand is worth than two in the bush. Its better they worry about the XUV 500 which poses more of a threat with its exemplary sales figures. Will the ICML XUV500 killer have the potential to take a plunge in the market from a brand with a mediocre success in hand? This is the question probably haunting the auto major at the moment.
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ICML Sonalika is pretty much playing the cards closer to its chest without letting much details on either the name or any other details of the XUV500 killer. Totally an unknown brand in the passenger vehicle segment, the commercial vehicle manufacturer is now expected to introduce a sedan as well at the upcoming Auto Expo. Concentrating presently more on XUV500 at hand, the domestic car manufacturer must be mulling on the right marketing strategies to boost the sales. Question is, why is it that few cars sell like hotcakes and others remain to be dud sellers despite the lucrative discounts to clear out the stock. It’s the brand value that speaks or the media hype or truly the car has something that others don’t. Mahindra XUV 500 has surpassed the expectations of many, while Skoda Yeti with similar brand value or probably more can never be tagged as a volume puller.
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Whether it’s a boon or curse, Mahindra XUV 500 has garnered sales as many as 8000 bookings in the first 10 days of its launch. While many would rejoice over the exuberant sales, the bookings for the car were called off by the auto major. The XUV500 was sold out clearing out the stock meant for four months. Though paused for the moment, the bookings will start with renewed vigour. To remind those who have forgotten, the Mahindra XUV 500 was launched at a special introductory price of Rs 10.69 lakhs urging the consumers to make hay while there is still sunshine. A similar pricing or probably less can set the ball rolling for new Sonalika Killer.
Read More on : 2013 Mahindra XUV500
