Nissan introduces Nissan Design Studio for Juke customers

Nissan has revealed all the details of its 2015 Juke. The changes are extensive including; a new design at the front and rear and sporty design cues, a new downsized DIG-T 115 turbocharged engine offering greater performance, economy and lower emissions, a revised DIG-T 190 engine, a personalisation programme, advanced equipment including a new audio system, the latest generation NissanConnect driver-vehicle interface, Nissan Safety Shield, Nissan's Dynamic Control system, plus a new open-air panoramic glass roof.

While revisions in the luggage area have increased space by 40 per cent (up to 354 litres) in two-wheel drive versions, there is now even greater opportunity for owners to really stamp their own personality on their Juke, with a new personalisation programme called 'Nissan Design Studio', offering a range of new colours and interior and exterior themes.

The Juke is the best seller in the premium B-segment, outperforming all direct competitors, including those from the top German brands. Well on its way to over 500,000 sales, the Juke achieved 135,000 sales in 2013 with its popularity set to increase with the introduction of the new version. Significantly for Nissan, the Juke has attracted a huge number of buyers who are new to the brand. As much as 82 per cent of sales have been to first-time Nissan owners, not only making it the highest conquest model in the Nissan range but a model that comfortably outperforms the B-segment average with many of those new buyers downsizing from larger cars.

Personalisation becomes an integral part of new Juke ownership with the Nissan Design Studio personalisation packs available on the Acenta Premium and Tekna grades. The customisation packages provide opportunity to add individual touches to the new model, with an array of colours and quirks to tailor the look of the interior and exterior.

In standard form, the Juke interior theme is a sophisticated grey on Visia and Acenta, but Nissan designers have found ways to make the interior even more bold and dynamic on the higher grades. The all new Nissan Design Studio interior personalisation pack allows for brightly coloured inserts to be added, free of charge on Acenta Premium and Tekna. With a choice of black, red, white or even bright yellow - you can change the centre console, door finishers, air vent rings, and even the stitching of the gear knob, steering wheel, seats and meter hood lid leather cover. Depending on the model, there are two styles of fabric for the seat upholstery - Premium cloth on Acenta Premium and leather trim on Tekna.

To keep the Juke as one of the most distinctively designed vehicles on the roads, the exterior pack also comes equipped with the choice of the four new colours (red, white, black and yellow) with customisation options available for the mirror cap covers, headlamp finishers right through to the front and rear bumper finishers.

Finally, not only does the Nissan Design Studio offer record levels of personalisation options for the interior and exterior of the new Juke but now, an array of styling options for the alloy wheels are also available. The new Juke's latest colour palette of red, white, black and bright yellow can be customised onto the 18 inch alloy wheels to coordinate with the rest of the exciting new styling options.