Reason behind success of Maruti in economic turndown!

Every second car sold in India has a Maruti logo.Maruti Suzuki even in worst kind of economic downturn has still managed to report good sales figures. Sales figures from Maruti Suzuki show that the company has thumbs-up its sleeves which makes it India’s largest car manufacturer.

Thanks to an ambitious scheme launched by Maruti  two years back called “Har Ghar Mein Maruti” or a Maruti in Every Home. This aimed at rural India and targeted customers like well to do farmers, teachers, rural bank members, health care members, public service personnel in rural India.

It campaigned through the Gram Panchayats and then penetrated deeper by appointing 3,000 locals as Resident Dealer Sales Executive who promotes sales of Maruti cars in the locality.

It campaigned through the Gram Panchayats and then penetrated deeper by appointing 3,000 locals as Resident Dealer Sales Executive who promotes sales of Maruti cars in the locality.

The scheme paid off in past few months and the total sales from the rural market contributed about 12 percent of the total sales figures of the company. Apart from this Maruti exports figures also saw a boost due to its strong small car portfolio. Its latest model Maruti A-Star launched in November 2009 was exported to European countries whichclearly showed signs that the customers are now more interested in fuel efficient and eco-friendly cars.