Renault unveils small car Pulse

Renault India, the fully owned subsidiary of Renault s.a.s., today revealed its premium compact car – the “PULSE” in India. Renault made its debut in the Indian market with the launch of the premium sedan Renault Fluence in May, 2011 followed by its second offering the luxury SUV Renault Koleos in September, 2011 and now within six months Renault’s revealing the third product ‘PULSE’’ gives the company a firm step forward in Renault India’s plans to introduce five cars in the Indian market by end -2012. 

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The Renault PULSE goes on sale on India in January, 2012 Renault PULSE is an offering in the premium compact car segment developed for the Indian market by Renault’s Design Center in Mumbai. The quick rollout of products highlights Renault’s commitment to the Indian market. Speaking on the occasion, Carlos Tavares, COO, Renault s.a.s said, “Renault is fully committed towards the Indian customers, the launch of 3 new models within 6 months clearly demonstrates this commitment. India will witness the best product, power train, technology and design from Renault”. The PULSE epitomizes Renault’s philosophy of bringing affordable cars with innovative technology and design. The PULSE is powered by the K9K engine that ranks among the best-in-class in terms of fuel consumption and performance.

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It is also the start of localization of the k9K engine family in India with production starting at the Alliance factory located in Oragadam in the outskirts of Chennai. Marc NASSIF, Managing Director, Renault India said “After having established the Renault DNA with products like the Fluence and the Koleos we now launch the PULSE which will enable us to reach a much wider segment of customers. The Pulse carries forward the Renault DNA of safety, quality and innovation and we are sure the customers will like this premium compact which combines all the luxuries of a bigger sedan with the economy of a small compact. We are not only adding to our product portfolio but we are also growing our sales and service network to address the needs of our customers.”

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The PULSE is designed for the rapidly growing Indian premium compact car market and sports a dynamic design with advanced features such as the smart access key which enables the car to be opened and started by just pushing a button or the mirror that automatically folds when the door is locked that helps position it at the top - end of the A-B segment. It’s an ideal introduction to the Renault world for the young and aspiring customers looking for a bold, fuel-efficient compact car that is fun to drive in the city as well as in the highway. The PULSE will feature the K9K engine that has proven highly popular not just in India, but around the world. It ranks among the best in class for daily city driving thanks to record low fuel consumption—essential for the Indian market—and it does not come at the expense of driving pleasure. Its fuel efficiency, responsiveness and reliability reflect the qualities of the RS27 engine developed by Renault Sport F1, which has just powered Red Bull Racing and Sebastian Vettel to the double crown of the constructors’ and drivers’ title in the FIA Formula One World Championship.

Renault’s objective has always been to carry forward the technologies developed and fine-tuned by its F1 engine specialists to the world of production cars. In this case, the research into improving power train and fuel efficiency by reducing friction in Formula 1 cars has been applied to this engine. The PULSE was designed by Renault’s Design Center in Mumbai and will be manufactured in the Alliance’s plant in Chennai, which will also manufacture the engine. The plant complies fully with Alliance quality standards and its production management system based on mutual knowledge-sharing and the best practices of both Renault and Nissan. Products by both companies can be seamlessly combined on the same assembly line. By using Nissan’s existing V platform, Renault has been able to reduce development costs and lead times substantially. The PULSE is thus a prime example of the synergies generated by the Alliance.

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