Skoda India is able to strike a chord with consumers, especially with the launch of Skoda Rapid sedan. Now, Skoda hopes to redefine its presence in the country with a touch of creativity to boost the sales. The new experimentation on Skoda Yeti SUV is the live example. According to the reports, Skoda India is hoping to introduce Skoda Yeti as a 5-seater and a seven-seater SUV simultaneously. One can easily make out the reason behind Skoda’s strategy. This could easily endow its presence in two different segments at the same time. Speculating the Skoda Yeti price at the moment is a little far fetched.
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Moreover, this could be the step to promote the dud sales of the SUV. Skoda Yeti, despite its unique place in the market hasn’t been the one to grab the attention of the consumers. The medium size could be one of the reasons for its mediocre success. Neverhteless, the auto major seems to take the project as a challenge to garner growth. Seems like, Skoda sees Volkswagen Tiguan and Volkswagen Passat as the role models for the Skoda Yeti Split models. The Skoda Yeti 5-seater could be of the Volkswagen Tiguan built, while the 7-seater variant is likely to share the road presence similar to Volkswagen Passat. Carrying the Skoda Yeti lineage forward, the four-wheel drive is still on the cards.
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There is nothing much to boast about Skoda’s presence in the utility vehicle segment in India. The Skoda Yeti is its sole SUV of a little consequence, the absence of which might not be particularly felt too. The Yeti twins are the only lingering hope for the auto major. The Czech auto major has apparently struck a deal with its parent group, Volkswagen to supply the low-cost engines. Hopefully, the measures taken by the company to enhance its presence in the country works in its favour.
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