Tata Motors Jiyo Dilli Festival celebrate the Delhi Daredevil spirit

Tata Motors today organised an event to celebrate the Delhi Daredevil spirit. The event also provided an opportunity to 50 Delhiites to meet and greet the Delhi Daredevil team.As part of the Jiyo Dilli Festival, Tata Motors provided all Delhiites with a fun-filled opportunity through its association with the IPL.  Being the Official Vehicle Partner of the Delhi Daredevils, the company offered cricket enthusiasts in Delhi a chance to meet the Delhi Daredevils, get match tickets and win exclusive merchandise through the “Test Drive Karo Daredevil Bano Contest”.

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As part of this contest, Delhi Daredevil zones were created at the Tata Motors showrooms and malls in the city . Every individual who took a test drive of the Tata Vista or Tata Manza won Delhi Daredevil merchandises and also entered the contest. The contest received an overwhelming response of over 1900 entries, of which, lucky 50 winners today were given a chance to meet the Delhi Daredevils team. Tata Motors also launched a Signature campaign on the 9th of April wherein a Tata Vista 90 travelled around the city, visiting landmarks, corporate business parks, markets, taking signatures of Delhiites to wish the Delhi Daredevils. This activity saw participation of around 2500 individuals, from over 20 locations in the city.

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Tata Motors also launched the Jiyo Dilli anthem in association with the very famous rock band, the Euphoria. Written and composed by Dr. Palash Sen from Euphoria, the song echoed the pulse of the city and the Tata Motors Jiyo Dilli Festival. The anthem was also played in the stadium to cheer the team.The Tata Motors Jiyo Dilli Festival promises to present multiple opportunities to the Delhiites to participate in events that will keep the Delhiite’s spirits high.Tata Motors launched the Jiyo Dilli festival on 15th February 2011, to celebrate the spirit & style of Delhi. From action-packed events to exciting offers and schemes to online discussion forums on life in Delhi - the Tata Motors Jiyo Dilli Festival will present multiple opportunities to the Delhiites to participate in events that will keep the Delhiite’s spirits high.

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The festival kick-started with the Vista90 Paintball Shoot-out contest, in which employees of leading corporates of Delhi enjoyed a paintball game while driving in the powerful new Tata Vista90. As part of the festivities, Gauhar Khan joined these corporates and celebrated Holi with them at the Damdama Lake.In addition to this, a Mega Service campaign- Tata Service Junction was organized where over 11,500 Tata vehicles were checked and serviced. Tata Motors Assured, the pre-owned car business of Tata Motors also assures best resale value during this festival.To take the Jiyo Dilli festival to the next level of excitement for Delhiites, Tata Motors associated with Delhi Daredevils as the Official Vehicle Partner in the IPL. With a promise to rock the city, the Jiyo Dill festival cheered for the Delhi Daredevils team and organised the test drive karo daredevil bano contest.

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The Tata Motors Jiyo Dilli festivities also proceeded to the Wills Fashion Week and had roped in Mr. Rajesh Pratap Singh- a renowned fashion designer who showcased a special Tata Manza, designed by him. The Ace designer gave the Tata Manza its new look to be the show stopper at the Fashion week.

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