Tata Motors luring car enthusiasts with Power Play Offer

Tata Motors, the home grown manufacturer is trying to woo its new potential buyers by cashing the IPL excitement. The company has recently introduced a Power Play Offer in which after buying any Tata car one can get a chance to meet the stars of Royal Challengers Bangalore, an IPL team lead by Virat Kohli. The automaker is also giving a chance to test drive any Tata car and win a Tata Nano Twist. Adding more to the excitement, the carmaker is further providing free insurance for three years, cash benefits upto Rs 90,000 and attractive exchange bonus. The offer is vaild till 31st May and the selection of winners will be on the basis of a lucky draw.

Recently, the automaker has also started preparing for the launch of Bolt and Zest and in accordance to it, the company is hiring an excess staff of 3000 skilled professionals which will enhance the customer experience. The manufacturer will provide facilities such as video walls and tablet PCs to the sales representative which will eventually assist customers in understanding the quality and benefits they would get while buying a Tata car.

The carmaker has left no stone unturned in marketing its various model lineups. The company, Tata Motors is an official sponsor of IPL Team Royal Challengers Bangalore while the Tata Prima is a title sponsor of Team Kings XI Punjab team.

In the 2014 Auto Expo, the manufacturer showcased its upcoming hatch Bolt and compact sedan Zest. Both the cars were admired from visitors as well as from auto experts. The hatch Bolt will be put against the likes of Hyundai Grand i10, Maruti Suzuki Swift while the compact sedan will lock horns with Hyundai Xcent, Maruti Suzuki Swift Dzire and Honda Amaze. Both the car boosts many first in segment features such as 5-inch touch screen infotainment system powered by Harman audio, projector headlamps, day-time-running-LEDs (only in Zest), and Revotron turbocharged petrol engine.

The duo will be offered in both the fuel trims. The petrol model gets a company's latest development 1.2-litre Revotron turbocharged intercooled MPFi petrol engine which develops power in figures of 84bhp while the diesel variants carry Fiat's tried and tested 1.3-litre, Quadrajet diesel engine. Tata Zest's diesel variant will be offered with first-in-segment F-Tronic technology enabled five-speed automated manual transmission.

The future of the company looks bright as the automaker is expanding its model line-up along with presenting some exciting offers in the existing models.