Toyota Announces ‘Summer Holiday’ Campaign for 2012

After the overwhelming response from Toyota customers last year, Toyota Kirloskar Motor (TKM) today announced the beginning of its ‘Summer Holiday’ Campaign 2012 – a service campaign with free check up & custom made offers for all Toyota models. Toyota now gives ways to stay cool this summer as is suggested with a tag line “This Summer Holiday Stay Cool, Even on Longer Journeys.” The month-long campaign will be conducted across Toyota dealerships from 16th April to 15th May, 2012. Toyota has set a benchmark in the automobile industry for its quality products and more so for Q Class Service Experience. Keeping this tradition alive, Toyota has launched this service campaign across all the dealerships in southern, western and eastern parts of India. Under this campaign, all Toyota customers visiting Toyota dealerships will be eligible for a free 20 point checks which will ensure road worthiness of vehicle and trouble free journey for Toyota customers.

Also, the customers will be able to avail custom made offers which include free UV protection on parts packages, impressive discounts on accessories and insurance renewal offers.  Apart from all of these, there will be a daily lucky draw for the chauffeurs visiting the dealership during this campaign. Speaking on the occasion, Mr. Sandeep Singh, Deputy Managing Director, TKM, said, “Based on our ‘Customer First’ approach, we at Toyota believe in reinventing different ways to reach out to our customers with Toyota’s promise of Q Class Service. After an overwhelming customer response on ‘Suhana Summer Campaign’ last year, we thought it would be the right time to conduct the campaign again this year. We have timed this service campaign to correspond with the summer holidays in India. The campaign will help our customers to service their cars and gear up their vehicles for long journeys, ensuring safe, comfortable and trouble free drives during this summer season.”