Toyota sales in US market increase

Toyota Motor Corp is witnessing a rise in the sales of its new light vehicles in the US auto market. The market is expected to see a rise of as much as 13 per cent by next year. The statement was revealed by the top US executive from Toyota, that the uplift of Toyota Motors sales can be credited to several factors such as a little hike in the sale of the pickup trucks.

Bob Carter, Toyota Motors, sales chief in United States, said that, Toyota expects  the sale in 2011 in the auto industry to exceed around 12.5 million to 12.9 million, in comparison to this year's expected rate which is 11.4 million to 11.5 million.

Carter said that the only concern is the consumers low confidence. He said that, consumers are worried about the debts which they have to take to purchase the vehicles.

The US market is slowly recovering from the sales constraint which was 10.4 million new trucks and cars sold in the year 2009 which averaged to 16.4 million unit annual sales after 10 years of stretch.

Carter further added that the situation is favouring the automaker after recalls which began a year ago in the US market. If looking at the Autodata figures of October, Toyota US sales are almost flat while the US market had a hike of 11 per cent.

Toyota's total recall of 14 million units worldwide in one year's time included 11 million units from the US market which is top market for the Japanese automaker.

Carter also mentioned that the company was calling it “media firestorm” before the call back as 55 per cent of Toyota's vehicles were purchased by customers which were new or returning to the brand. But that dropped to 40 per cent in just three month's time from March to May.

Carter said that, the brand has a challenging year but now is recovering from the loss.

The new buyers purchasing Toyota's new cars are around 57 per cent to 58 per cent which is close to the average which was 55 per cent pre-recall.

In October, the truck sales went up to 52 per cent of the new car sales. Carter adds that he is confident that market will return to its pace to the normal which was about half trucks and half cars. He is optimistic that by 2011, Toyota will witness a balance fleet sales and retail sales. Toyota leads in the retail sales in the US market and the company's ratio of the fleet sales of its total is close to 9 per cent.

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