Toyota To Reveal New In-House Brand For Development Of Electric Vehicles

A few days ago, Toyota announced that it will be introducing an in-house venture for the development of electric vehicles. Tesla, the popular all-electric American automaker, has been riling the established manufacturers around the world with its uber-successful models – such as the Model S and X – and Toyota is no different.

The in-house venture will be introduced next month and, interestingly, will consist of just four people initially. We guess Japanese automakers have an obsession with numbers; for example, the four master craftsmen – Takumi – are responsible for hand-building every twin-turbocharged V-6 engine of the Nissan GT-R on this planet. In Toyota’s case, every member of this new endeavour will come from different subsidiaries of the Japanese automaker, such as Toyota Industries Corporation, Aisin Seiki Co., Denso Corporation, and Toyota Motor Corp.

Toyota has been a leader in hybrid vehicles for quite a long time. For the uninitiated, Toyota is the world’s first automaker to mass-produce hybrid and hydrogen-powered vehicles – the Prius and the Mirai, respectively. Both the green vehicles were also showcased at the 2016 Indian Auto Expo. That said, electric vehicles are the need of the hour and Toyota – the world’s largest automaker – doesn’t want to be left behind when it comes to the new segment that's rapidly gaining popularity. Many other leading manufacturers have revealed their plans to go all-electric, including Mercedes-Benz and Jaguar. 

No timeline has been set for the introduction of the debutant vehicle from this new venture as of now, neither have the Japanese revealed the name of the new sub-brand. Things might get clearer next month. Stay tuned to CarDekho. 

Recommended Read: Half Of All New Jaguars To Be Electric By 2020