VW India ventures into used car business with three dealerships initially

Volkswagen who is patiently crossing one milestone at a time is set to achieve the last target for the fiscal venturing into the used cars business. After seeing the luxury car manufacturers also jump on the bandwagon, Volkswagen is rather late in the queue who plans to open three new used car dealerships under the ‘Das Welt Auto’ banner for a start. Volkswagen Group Sales Member of the Board and Director, Neeraj Garg himself had said that the used car dealerships are to open not later than mid-2012. Volkswagen’s dreams to become the numero uno car manufacturer across the globe one day is not far away by the looks of it.

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After a spectacular track record in South China market who undeniably stands to be the number one car manufacturer in the market, the auto giant had delivered no less in the domestic car market as well. The company on the whole has posted 140% growth during 2011 alone and hopes to take the legacy forward to see the growth double in the current year. While Volkswagen is basking in the glory of success, Indian consumers will be lucky to see the Volkswagen brand cars at much lesser price where Volkswagen had successfully established its presence as a premium car brand. The Volkswagen India is synonymous for its brand value and standards offering the mid-range to high-end models like Volkswagen Polo which sells at Rs 4.71 lakh to go all the way up to the Volkswagen Phaeton price of Rs 76.29 lakh.

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Going forward, Volkswagen India can also expect the not-so-best-selling Volkswagen Beetle with a price tag of Rs 21.22 to garner better sales with the used car-business whose only sore point is the high price tag. As a part of continuous effort to deliver customer satisfaction, the German car manufacturer is constantly filling for the rising demand for new cars with the revamped versions of Volkswagen Beetle and Volkswagen Touareg to unveil at the Auto Expo 2012. Volkswagen’s plans to foray into the entry-level car segment with the small car Volkswagen Up! is though unclear , the low-cost car will be showcased at the Delhi Auto Expo, this month.

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