YVS Vijay Kumar appointed CEO of Mahindra First Choice Services Ltd.

Mahindra FirstChoice Services Ltd., India’s leading multi-brand car servicing company, today announced the appointment of Mr. YVS Vijay Kumar as Chief Executive Officer.Mr. Vijay Kumar joins Mahindra with 23 years of experience in the automobile industry. His earlier stints were with Maruti Suzuki, Behr India, Gabirel India and Hindustan Motors-Mitsubishi where he was the Executive Vice President and Business Head of the Mitsubishi Car Division.

During the course of his career, in addition to being profit-centre head in turnaround situations, he has held senior positions in operations, engineering production and supply chain management.

He has a B.Tech degree (Mechanical) from JNTU Andhra Pradesh and a PGDM from IIM (Ahmedabad). Mahindra FirstChoice Services Ltd. is a part of the Mahindra Group’s After-Market Sector which was established in 2008 to create, in the organized sector, a business ecosystem which replicates the ecosystem for new vehicles. In addition to Mahindra First Choice Services Ltd., the Sector consists of two more verticals - Mahindra First Choice Ltd. (for purchase and sale of pre-owned vehicles) and the Mahindra Spares Business (for both Mahindra and non-Mahindra spares).

Mahindra First Choice Services Limited (MFCSL) is a 100% subsidiary of Mahindra and Mahindra. MFCSL is a chain of Multibrand car workshops with presence in key cities. Our vision is to create a unique world class car service experience by offering the best care for your car, value for your money and time.
The network of MFCSL workshops is undergoing a major expansion through both company owned and franchisee operated models.