Audi India to strengthen its product portfolio with 10 new introductions

In a bid to strengthen its position in the Indian market, Audi, part of Volkswagen group, is planning to introduce 10 new products in 2015. As of now, the Ingolstadt-based manufacturer sells 17 models in India.

"Next year we plan to launch around ten products in the Indian market. It is going to be an exciting and busy year for us," said Joe King, Head, Audi India. 

The new offerings under the brand, will include facelifts, new variants and all-new models as well. Besides these new introductions, Joe also mentioned that company is preparing to fetch-in more investments into the country, though he denied to elaborate on that.

"We are looking to bring in next round of investments into the country, keeping in mind the immense long term potential of the Indian market," he added.

Audi India retailed 10,000+ units last year, becoming the first luxury car maker to surpass the 10,000-unit milestone. And it stayed ahead of all its primary rivals as Mercedes and BMW sold 9,003 units and 7,327 units, last year. Audi uses its sister company- Skoda's Aurangabad plant to assembles its cars, and it has a current capacity of more than 14,000 units in a one-shift operation. 

Today morning itself, Audi launched the A3 Cabriolet in the country at INR 44.75 Lacs. The vehicle is the sporty iteration of the brand's cheapest and most compact offering- A3 sedan, which was launched in August. Under the hood, is the same 1.8-litre TFSI turbo petrol mill, which already powers the A3 sedan, and churns out max power of 177 bhp and a peak torque of 280 Nm.

Source: PTI